Mobile Markets will Take Over the World
Since the 90′s, desktops developed in a very fast rhythm. Almost everybody owns his own computer at home and also an Internet connection. But all this wire-depending stuff will be shortly overtaken by the smart phones.
The mobile phone, this easy, wireless device without which no one could live anymore, allows us to use the Internet as well as a desktop. But the best part is that it’s wireless and has free features. This is why almost 50 % of today’s Internet connections are from mobile devices and also why 200 million people use
their Facebook account via their mobile phone.
Experts said that the web adoption is growing 8 times faster and that in 3 years the sales of electronic devices will be in a larger range mobiles than desktops.
The fact is that this direction of development is unstoppable and, on the other hand, it is a very environment- and human-friendly solution. You will no longer need to stand the noise of the ventilators, or to be tied To a fixed place. You will reach all the websites you need anywhere you want. Especially for this, WordPress created several mobile plugins, which make the sites good looking, even for your 960 x 640 Pixel iPhone display.
Source: drivingtraffic.com
Google Wallet and Offers, Make Mobile Payments
“In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards.
Now we’re on the brink of the next big shift.”
http://www.google.com/wallet/vision.html
It happened yesterday, the announcement of Google Wallet and Google Offers, but the spoiler arrived a day before yesterday from Google’s partner on this much expected mobile payments method.
“ViVOtech near field communication (NFC) software and systems enable rich mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising.” This is what they write on their site. And they partnered with Google for this innovative next leap in electronic mobile payment systems.
It only takes you identify the right symbols at the checkout where you can tap your phone to pay with Citi, Master or the Gcard, a Google Prepaid Card. In the short and hasslefree tapping process, some vendors will make their check-in offers to your phone, along with other automated loyalty discounts loading to your smart phone, so you’re better off without leaflets, paper coupons or similar marketing stuff. A Google Wallet PIN, along with few extra security tokens will make your transactions as safe as reasonably possible.
From San Francisco, New York and Portland, where this new mobile payment technology is introduced this summer, the wave will arrive to your neck of the woods. Because for Google Wallet, the field trials began yesterday and it will be official out this summer. As expected, it will be using NFC technology. By 2014, 50 percent of smartphones will have NFC built into them, that’s 150 million devices.
Both 3G and Wi-Fi in One Kindle, with Ads
Yes, the bad new first: it will display ads along with the ebook you want to read. And this is all about the bad news.
Now the good news: the new Kindle 3G with Special Offers sports a longer battery life and a brighter screen, for better reading in sunlight, yet the greatest hit is that it offers you 3G connectivity, along with Wi-Fi, for free, no anual contracts, no monthly fees! Sounds great, eh? Guess that’s why you gotta allow those ads. For the budget, it makes sense.
From its product page:
Introducing the Lowest Price 3G E-Reader – Kindle 3G with Special Offers for Only $164
Same features as latest-generation Kindle 3G – free 3G wireless, Pearl E Ink display, up to two months of battery life and more – plus sponsored screensavers and money-saving special offers
SEATTLE—May 24, 2011—(NASDAQ: AMZN)—Last month, Amazon.com introduced Kindle with Special Offers, a new member of the Kindle family that gives customers access to money-saving special offers. Just five weeks later, Kindle with Special Offers became the bestselling member of the Kindle family in the U.S. Today, Amazon announced that it is now making special offers available for Kindle 3G. Kindle 3G with Special Offers is available starting today for only $164 and ships immediately. At just $164, Kindle 3G with Special Offers is the lowest price of any 3G e-reader, and includes the latest Pearl electronic ink display. Learn more about the entire Kindle family, including the $114 Kindle with Special Offers and the new $164 Kindle 3G with Special Offers, at www.amazon.com/kindle3G.
“Kindle is the bestselling e-reader in the world. It’s been just six weeks since we introduced the new $114 Kindle with Special Offers, and already customers have made it the bestselling member of the Kindle family,” said Jay Marine, Director, Amazon Kindle. “In response to customer requests, we’re now making these money-saving special offers available for Kindle 3G. You will get all the features readers love about Kindle 3G – free 3G wireless, global wireless access, Pearl electronic ink display that’s easy to read even in bright sunlight, access to over 950,000 ‘Buy Once, Read Everywhere’ Kindle books – all for just $164 – the lowest price for any 3G e-reader.”
Special offers that will be available in the coming weeks include:
· $10 for a $20 Amazon.com Gift Card – customers loved this offer, so we’re making it available again in time for Father’s Day
· Save up to $500 off Amazon’s already low prices on HDTVs with a unique 20% discount on 200 HDTVs from brands including Sony, Panasonic, LG, and VIZIO
· $1 for a Kindle book, choose from thousands of books including Water for Elephants and the Hunger Games trilogy
· Spend $10 on Kindle books and get a free $10 Amazon.com Gift Card
Kindle 3G with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:
Free 3G wireless , no annual contracts, no monthly fees
Global 3G coverage means books in under 60 seconds in over 100 countries and territories
Paper-like Pearl electronic ink display, no glare even in bright sunlight
Lightweight 8.7 ounce body for hours of comfortable reading with one hand
Up to two months of battery life with wireless off eliminates battery anxiety
Kindle Store with over 950,000 books – largest selection of the most popular books
Seamless integration with free “Buy Once, Read Everywhere” Kindle apps for Android, iPad, iPod touch, iPhone, PC, Mac, BlackBerry and Windows Phone
Kindle 3G with Special Offers is available for immediate shipment to customers in the U.S. at www.amazon.com/kindle3G.
SEO for Mobile Devices
Mobile devices are the hip of the present and the most of the future. Your online marketing strategy, centered around your website, can’t ignore the mobile market. If you read this, then you definitely own a website of your own, promoting your small business or maybe just a blog, writing about events worth sharing.
Now, have you tried to see how your website looks on your Droid smart phone, or on an iPhone? Sure, it can’t display exactly as it does on your laptop or desktop, iPad or any decent tablet brand. Design optimization for mobile devices, like smart phones, is an aspect and there’s one more, no less important than your website’s design. This is the search engine optimization specially crafted for the phone with Android or the iPhone with iOS — in short your SEO for mobile devices.
Watch this movie with tips on the matter. Think global and act local!
